Employer Branding: How to build a strong employer brand

People are the most valuable resource of any organization, and a strong employer brand is the key to attracting and retaining top professionals.To stand out from the competition and have the best specialists on your team, you need a credible and coherent employer branding strategy, aligned with the reality and organizational culture of your company. With 100% customized solutions, UNIKA helps you create memorable experiences through smart kits and premium accessories that strengthen the sense of belonging and enhance your team's performance. Let’s explore together what employer branding means, why it’s essential for your company’s success, and how to implement it effectively to increase your reputation as a top employer:

What is employer branding?

Employer branding defines the perception and reputation of your company as an employer. From the work environment to development opportunities, the entire employee experience contributes to this image of the employer brand. That’s why it’s essential to create an employer branding strategy based on an authentic promise that reflects the uniqueness of your organization and attracts valuable candidates.

How an employer branding strategy helps
An employer branding strategy strengthens your team’s performance and loyalty while acting as a magnet to attract the best experts. With over 17 years of experience working with Romania’s most powerful employer brands, UNIKA knows how important employee experiences are for building a successful employer brand, stimulating intrinsic motivation, and creating an efficient and creative work environment. For an authentic brand experience, use customized kits, smart accessories, and promotional items made of premium materials that create differentiation and a sense of belonging to the brand.

Here are the advantages of an employer branding strategy:

• Attracts top professionals: Nearly 75% of candidates research a company’s reputation before applying. A positive employer brand image increases your chances of attracting the best specialists.
• Reduces recruitment costs: An employer branding strategy decreases the investment in job promotion and optimizes the recruitment process.
• Boosts productivity: Engaged and happy teams deliver better results, contributing to increased performance and market success.
• Increases retention: Appreciated and motivated employees feel part of the organization, invest more time in professional development, and contribute to team stability, reducing turnover costs.

Steps to a successful employer brand
Creating a strong employer brand involves a creative mix of strategic thinking and innovative implementation. Start with these fundamental steps in developing an effective employer branding strategy:

1. Build an Employer Value Proposition (EVP): The essence of the value offered to employees is the foundation of your employer branding strategy. EVP is a combination of benefits, experiences, and values that motivate people to join, stay, and perform within your company. Identify the most valuable benefits sought by potential candidates that your company genuinely offers, and define your unique promise based on them.
2. Know your team: Discover employees' and candidates' needs through surveys and interviews. Find out how they perceive the company from the employer brand perspective and what they expect from their workplace. Use these insights to update your strategy and employee or reward kits, if necessary.
3. Communicate openly: Promote your organizational culture and company values through the communication channels your employees prefer. Communicate authentically, honestly, and transparently, not just to attract candidates but also to strengthen the sense of belonging to the brand.
4. Invest in authentic experiences: What employees experience daily at work is the key to building a strong employer brand. After attracting the right talents, it’s essential to offer them an authentic and relevant experience that reflects your brand promises.
5. People are the brand: Turn your employees into brand ambassadors. Encourage them to share their experiences with the brand within the community. Invest in creating a personalized work environment and offer customized accessories they can use outside the office as well.

UNIKA – Your Partner in Building Employer Branding
For a memorable employer brand, choose a partner with experience in creating 100% custom projects. From natural leather agendas to premium gadgets, UNIKA captures the essence of your brand in every concept. Discover essential items for your employee kits, such as the Expandable Pocket Notebook - Noty Folio Eco or the Phone Stand with Fast Wireless Charger - Ascend Charge Eco, and turn your team into your brand’s most valuable resource.