Best times to post on Instagram, TikTok and other social media platforms. When to post for maximum results

Posted at 23 January 2025, By Ioana Costache

When to post for maximum results on social media

A brand's presence on social media is essential in today's digital world. So, if you run a business and want to increase brand awareness, include social media presence in your promotion plan. You can call in specialists and outsource your social media communication, you can hire a content creator dedicated solely to your brand story, or you can even have a department and an entire team dedicated to it. Depending on how big your business is and the point at which it's at, you can even start taking care of your online presence yourself. To do this, start by educating yourself on the best times to post on Instagram, TikTok, Facebook and LinkedIn, when you should post for maximum results, what types of content are popular and appropriate for each platform, how you want your brand to behave on social media, etc.

Why the time you post on social media matters

Social networking algorithms prioritize new and relevant content. By posting when your audience is online, you increase the chances that your posts will be seen, shared and liked. Choosing the best times to post on Instagram, TikTok or Facebook will make it easier to achieve your online communication goals:

More visibility: Your posts appear in more people's feeds.
High engagement: You get more likes, comments and shares.
Increased organic reach: You reach more users without investing in ads.

Best time to post on TikTok

In recent years, TikTok has exploded in popularity. In 2023, TikTok announced that 7.4 million Romanians use the platform monthly in Romania, making it an essential communication channel today for any brand. You can post short informative or entertaining videos here. Relevant content posted at a good time on your business's TiktTok channel will usually bring you a bigger audience than on Facebook or Instagram, and if your customers are part of Generation Z or Millennials, then you have all the tools to build a relevant community for your brand here.

The best times to post on TikTok are:

Tuesday from 16.00 to 18.00.
Wednesday morning from 9:00 to 11:00, then from 14:00 to 18:00.
Thursday from 9:00 to 11:00, then from 14:00 to 18:00.
Fridays from 16:00 to 18:00.

When to post on Instagram

If your brand is one that can generate aesthetically-pleasing content, then Instagram is where your business will find its best audience. Because it's perceived by most users as an entertainment platform, the best times when their attention is active there are at the beginning or end of the day and a brief window at lunchtime.

The most suitable times are influenced by the target audience. Do you appeal more to young people, experienced professionals or less active people? Either way, one of the rules is that reach tends to be higher during the week than at weekends, when people prefer to do activities that take them away from their phones. During the week, the 7:00-9:00 a.m. timeframe is one in which a lot of people use Instagram - either in transit to work or school or simply as a way to unwind before getting into the daily routine.

When to post on Facebook

In contrast to Instagram, Facebook, one of the oldest and most popular social networks, has a much more diverse audience and is interested in more diverse content. Even so, there are times when more people use Facebook for information or entertainment. During the weekday mornings and lunchtimes (except evenings), people are scrolling through Facebook, so these would be good times to reach your target audience.

When to post on YouTube

While TikTok or Instagram prefer easily accessible content, on YouTube people are consuming longer video content. This is also reflected in the hours people are active on the platform. Afternoons and evenings, when they have more free time is the time for the live or premiere of the video you have prepared. In addition, for YouTube, it will help to promote your content on other platforms with a story or post.

Hours to post on LinkedIn

LinkedIn is a social network that brings together professionals from all fields and is mainly used for networking, recruiting and professional promotion. It's easy to guess that the peak hours are during the day on weekdays between 8:00 and 16:00. Evenings and weekends, fewer people are on LinkedIn, so it's better to schedule posts for the next day.